23rd September 2011

Fairtrade cocoa and a sustainable chocolate industry

Fairtrade and Cocoa commodity briefingThe Fairtrade Foundation recently pubished a useful "commodity briefing" on Fairtrade and Cocoa, combining a clear and succinct overview of the global cocoa industry with a case for why Fairtrade is needed.

The broad picture it paints is one of growing global demand for chocolate, driven by rising incomes in emerging economies, increasingly outstripping available cocoa supplies. In West Africa, the productivity of cocoa farming is low, with a lack of access to finance and technology, outdated farming methods, and no incentives to improve depleted soil or replace ageing trees.

Cocoa farmers in West Africa are likely to receive 3.5 to 6.4 per cent of the value of a chocolate bar, compared with around 16 per cent in the 1980s. Over the same period, the manufacturers' share has increased from 56 to 70 per cent and the retailers' from 12 to 17 per cent. Often their children can see no future in cocoa: the average age of a cocoa farmer in West Africa is 51 years.

21st April 2011

Chocolate companies sharing crumbs from the table

Trading Visions has published a Chocolate Scorecard assessing the main chocolate companies active in the UK market on their progress towards a more sustainable chocolate supply chain.

We scrutinise Kraft/Cadbury, Mars and Nestle alongside smaller players. These three companies control 83% of the £3.7bn UK chocolate market, and 43% of the £62bn global market.

Despite having all committed to clear ethical plans they contribute just £20m in total to support cocoa producers, no more than 0.1% or 0.2% of their turnover on chocolate sales.

It is quite a promising picture compared to five or ten years ago, with most companies finally investing in cocoa farmers’ livelihoods and lots of interesting things happening. But it is also evident that the big players are global giants, and they could be doing so much more.

Trading Visions will be producing the scorecard report annually to monitor the chocolate industry’s performance across a number of ethical indicators, from Fairtrade and organic certification, through to child labour and the use of controversial palm oil. We would really welcome feedback on how it could be improved.

We want to start a constructive conversation to better help campaigners and consumers understand the reality behind the all the initiatives, commitments and marketing.

Download the Chocolate Scorecard 2011

17th December 2010

Choc Finger offloads his cocoa

'Choc Finger', aka Anthony Ward of Armajaro Holdings, has now sold the immense stockpile of cocoa he's been sitting on since July when he cornered the market by buying up and taking delivery of 240,000 tonnes of cocoa beans.

That £658 million purchase represented about 15% of global stocks and drove cocoa prices up to a 33-year high.

15th November 2010

Enterprising cocoa farmers

Kuapa Kokoo, the co-operative representing almost 50,000 small-scale cocoa farmers in more than 1,200 villages across Ghana, recently commissioned a striking bronze statue of a male and female cocoa farmer.

The statue stands on a road island in the centre of Kumasi, the second largest city in Ghana, and is a celebration of cocoa farming and its important role in Ghanaian economy and society.

Bronze cocoa farmer monument in Kumasi

Kuapa Kokoo’s managing director, Kwasi Aduse-Poku, made a speech at the inauguration of the monument to “honour our gallant and dedicated farmers whose efforts contributed in no small way to the building of our nation”.

1st November 2010

Andrew Mitchell In Trouble Over Links With Choc Finger

Andrew Mitchell, the international development secretary, is in the news over revelations that he intervened on behalf of the multimillionaire cocoa dealer known as 'Choc Finger', after receiving funding from him while in opposition.

'Choc Finger' is the nickname of Anthony Ward, whose hedge fund Armajaro Holdings donated £40,000 to Mitchell's parliamentary office between 2006 and 2009. The firm donated £50,000 separately to the Conservative party in 2004.

Armajaro Holdings had been banned from trading in western Ghana, over allegations of smuggling. Cocoa is often smuggled over the western border of Ghana to take advantage of better prices in the Ivory Coast, which results in lost tax revenue for the Ghanaian government.

After Choc Finger requested his help, Andrew Mitchell phoned the British high commissioner in Ghana and his officials in his office contacted the Foreign Office to say that the matter required "urgent attention". This is despite the fact that his department is responsible for promoting development and the reduction of poverty, not promoting British business interests overseas.

The trading ban on Armajaro was then lifted.

Andrew Mitchell now faces an investigation after being referred to the parliamentary standards watchdog.

13th October 2010

Fairtrade cocoa prices are to rise

Good news for Fairtrade cocoa farmers.

FLO (Fairtrade Labelling Organisations International), the standards setting body for the Fairtrade Mark, have announced new, higher prices for Fairtrade cocoa, which will kick in on 1st January 2011.

The Fairtrade minimum price for cocoa will increase from $1,600 a tonne to $2,000 a tonne. The Fairtrade premium will increase from $150 a tonne to $200 a tonne.

The new Fairtrade minimum price is not immediately relevant, as cocoa prices are well above it, currently at around $2,800 a tonne, although prices are starting to fall again as experts predict an end to the production deficits of recent years.

But FLO expects cocoa farmer organisations to reap at least $10m in Fairtrade premium payments in 2011.

The new standards for cocoa prices are long overdue. The last review took place thirteen years ago. It is a fairly predictable and conservative increase though, roughly corresponding to inflation. $1,600 in 1997 would be worth $2,176 now.

23rd July 2010

The Return of ‘Choc Finger’

There was lots of excitement in the media over the last week, with cocoa prices briefly hitting a 33-year high after a single buyer cornered the market, purchasing and taking delivery of 240,100 tonnes of cocoa.

That’s £658 million worth of cocoa beans, representing around 7% of the world’s annual production of cocoa, or 15% of current global stocks.

The buyer is a hedge fund called Armajaro Holdings, headed up by multi-millionaire Anthony Ward. The fact that Mr Ward has actually taken delivery of the beans suggests that he is stockpiling them, betting on future cocoa shortages with the hope of selling them on for a whopping profit.

28th September 2009

Cocoa prices rise, shortfalls predicted

Cocoa prices hit a 24-year high last week, reaching $3,183 per tonne on the New York futures market, now well above the Fairtrade minimum price floor of $1,600 a tonne. Meanwhile the International Cocoa Organisation (ICCO) revised down its forecasted surplus for next year’s harvest from 100,000 tonnes to 25,000-50,000 tonnes.

It seems that demand for cocoa – which took a hit because of the global recession – is picking up again more quickly than expected, even as production is predicted to fall.