Short film by Reuters with Divine Chocolate welcoming British confectioner Cadbury's decision to convert its biggest selling chocolate bar, Dairy Milk, to Fairtrade.
Trading Visions and Comic Relief have launched an interesting new service for schools, in collaboration with Kuapa Kokoo and Divine Chocolate, called Pa Pa Paa LIVE. It's an online video broadcasting service, delivering webcasts from a rural junior school in Ghana to classrooms across the UK.
Fairtrade Labelling Organizations International (FLO), the global Fairtrade certification umbrella body, has commissioned the first ever global consumer survey on Fairtrade. It was carried out by GlobeScan, and involved a sample size of 14,500 people in fifteen countries.
The results are encouraging reading. The survey shows that ‘active ethical consumers’ make up just over half the population (55%) in the countries surveyed. These consumers are willing to reward or punish companies that meet, or fail to meet, their expectations, and they influence others with their opinions.
Half of the public (50%) in the fifteen countries are now familiar with the Fairtrade mark and of these people, nine out of ten (91%) trust it. The survey also shows that 64% of all consumers in the surveyed countries believe that Fairtrade has strict standards, a quality that FLO says closely correlates to consumer trust. And 72% of all consumers believe independent certification is the best way to verify a product’s ethical claims.
Mars has announced that all its cocoa will be "sustainably sourced" by 2020. Mars is working with the Rainforest Alliance to certify at least some of this cocoa. The first product to bear the Rainforest Alliance mark will be Galaxy Chocolate in the UK and Ireland, beginning in 2010.
I don't know about you, but I was secretly hoping the G20 summit last week would live up to Gordon Brown's hype, surprise us all and radically re-shape the global economic system.