March 2009

Put People First

Next week, Gordon Brown is hosting a high profile G20 summit. The ambitious objective of the twenty-two world leaders gathering in London is to tackle the global economic crisis. Expectations are high, but few people have faith that politicians will deliver unless they are pushed to take radical progressive action.

Who Owns Fairtrade?

Trading Visions, in collaboration with the LSE Centre for Civil Society, held a well attended public discussion debate on Tuesday 24th February 2009. The topic was 'Who Owns Fairtrade?'

Some of the themes explored included:
• the contradictions of fair trade being a consumer brand as well as a movement;
• the fact that ownership can be claimed by such a wide range of stakeholders, from Fairtrade schools to Sainsbury;
• the contrast between the rigours of certification for small scale producers and the ease of involvement for large corporations;
• the ideal and reality of the fair trade partnership along the value chain.

You can watch and listen to the panellists and the discussion below.

Contributions

Kate Sebag

Kate is co-founder of Tropical Wholefoods and has also worked in Uganda developing fair trade fruit drying. Tropical Wholefoods is based in a Soil Association certified factory in Sunderland, and produces snacks, foods and natural soaps.

Rajah Banerjee

Rajah is a tea plantation owner, his life’s work has been to convert the Fairtrade certified Makaibari Tea Estate in Darjeeling to organic permaculture, with tea bushes integrated into a wider subtropical forest ecosystem.

Katie Stafford
Katie is a sustainability consultant at PricewaterhouseCoopers LLP. She was previously at Marks & Spencer, where she worked on the launch of Fairtrade cotton products and the move to Fairtrade coffee.

Dyborn Charlie Chibonga
Dyborn is CEO of the National Smallholder Farmers’ Association of Malawi, which represents over 100,000 small scale farmers. He also serves on the board of the International Nut Cooperative which is selling Fairtrade nuts under its own UK brand, Liberation.

Pauline Tiffen
Pauline is an independent consultant focused on helping small-scale producers in Africa and Latin America profit from the international marketplace. She is a founder of two Fairtrade companies, Cafédirect and Divine Chocolate.

Questions and Discussion

The whole debate is available as a podcast.

Cadbury and the Fairtrade Foundation have announced that Cadbury's Dairy Milk chocolate bar, and its hot chocolate beverage, will become Fairtrade certified in the UK and Ireland by the autumn of 2009.

Dairy Milk is the UK's best selling bar, with 300 million of them being produced every year. The chief executive of the company, Todd Stitzer, says he plans to convert their other chocolate brands to Fairtrade "as soon as we can do it". Dairy Milk represents 20% of Cadbury's chocolate range.